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Plus, alcohol isn’t metabolized like other foods and drinks. But you may need to get drunk to get that benefit every time, so it’s… uh, not a good de-stressing strategy for the long run. Here’s what’s really happening: Alcohol reliably reduces the body’s physiological stress response. In virtually all other cases, it makes stress worse
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The verdict: Yes, alcohol can relieve stress when consumed in limited amounts, for certain people in specific situations.
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It’s fun, and really – who hasn’t knocked back a few in an effort to blow off some steam? So: Does drinking (not necessarily a lot, but some) really reduce stress levels like it seems to, or what? Sure, alcohol has a downside, but if there’s one thing to say for drinking, it’s that it’s not stressful. And that’s OK… except that it may become a vicious circle and you’ll have to drink more and more of it to reap its stress-reducing effects, until eventually it ruins your body, your mind and your whole life. On the other hand, this spooky libation might actually increase stress in your life… so you might drink more of it in an effort to calm down. You may be able to drink just a little of it and feel closer to your friends, start paying attention to the moment, feel your mood lift, maybe even put your worries in context so you become more carefree. Policy makers may also want to inform consumers about the potential effects of caffeine on spending.There’s a little beverage I’d like to tell you about. They concluded: “Hence, consumers trying to control impulsive spending should avoid consuming caffeinated beverages before shopping. The sweet spot for this is a low to medium dose of coffee, with 30mg to 100mg of caffeine inducing an energetic arousal conducive to shopping, while higher doses tend to cause a more tense and difficult rush. In this state, we become more perceptive to a product's features and more swayed by pleasing aesthetics. The study states this happened because coffee triggers a state of physical arousal in the body, where one feels active, energised and excited.
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After running trials in Spain and France, their results were convincing: "We found that the caffeine group spent significantly more money and bought a higher number of items than those who drank decaf or water." To find this out, social scientists from across the world conducted studies on people entering shopping centres, handing some a caffeinated beverage and others decaf or water. Justifying their investigation, the paper's authors said caffeine was under-researched as they said: "Understanding how and why caffeine consumption influences spending is important since caffeine is one of the most powerful stimulants that is both legal and widely available." READ MORE: Dentist warns of TikTok DIY dental 'hacks' amid Turkey Teeth trend Caffeinated shoppers were also more likely to spend big on fragrances, chocolate, decorative objects, and luxury vacations while low hedonic items like stationery, kitchen utensils and storage items were less likely to be purchased by buzzed buyers. Researchers found coffee-fuelled shoppers preferred to buy more "hedonic" and sensual items such as candles and massagers. It also found drinking the caffeine rich substance also had an impact on the kinds of items bought, reported The Mirror. Published in the Journal of Marketing, the study examined how coffee consumption influenced spending and found it stimulated additional purchases as well as higher spends. A study has found drinking coffee before going shopping could cause you to spend more.